When we began the Jobvite Social Recruiting Survey four years ago, social recruiting was a new idea to many companies. Between then and now, comScore reports that time spent in social networks grew from 1 out of every 12 minutes spent online to 1 in out every 6 minutes. Employers have clearly followed their target talent into social networks. Our 2011 survey found that 89% of respondents will recruit through social media this year, up from 83% in 2010.
- 55% will increase their budgets for social recruiting; referrals, corporate career sites and direct sourcing are other top categories for increased investment.
- Referrals, direct sourcing and social networks are the top rated external sources for quality candidates.
- Only 16% will spend more on job boards and a third of respondents plan to spend less on job boards, third party recruiters and search firms.
- Among companies anticipating increased hiring this year, 95% now use or plan to start using social recruiting.